With the advent of high-speed data
connections passing up the number of
dial-up connections, we have now entered
a world where the data connection speeds
allow for multimedia and streaming video
of all types.
The end user is more than ready for
video, and using this ‘state-of-the-art’
technology puts your business on the
cutting edge of current online
communications. Research firms have
shown that the average user is now more
interested in taking in a video message
than reading old fashioned text.
Leading market research firms have
stated that Internet video is exploding.
A typical video-laden media site sees
its video traffic double every six to
eight months. Sites offering video ads
as a lead-in to their online videos can
charge and are attracting ads from large
mainstream brands.
Should you jump in? Many sites with
upscale audiences, access to content and
existing traffic, should add hundreds of
videos to their site, and start selling
ads now. The keys to success include
integrating online into video
production, placing video search on the
home page, and keeping video segments
short.
Consumers choosing broadband over dial
up connections, has made the Internet a
pervasive influence in users' lives.
Many marketers have responded by pushing
more of their budgets online, especially
into search advertising, display ads,
and rich media TV-style ads.
Over the next few years marketers will
spend more in online display ads,
e-mail, search, and classified ads than
ever previous. Almost half of all
marketers plan to increase online ad
spending by decreasing spending in other
channels eventually rivaling spending on
cable/satellite TV and radio.
Did you know that...
55% of a message is derived from
facial expressions
38% of a message meaning is derived
from gestures, body language, etc.
Communication is the key so why aren't
you using video for yours?
Streaming video is the simultaneous
transfer of digital media (video, voice,
and data) so that it is received as a
continuous real-time stream over the
Internet. Streamed data is transmitted
from a streaming server application and
received and displayed in real time by
the recipient
Video e-mail campaigns allow any size
company to cost-effectively deploy
simple-to-view video mail messages to
millions of online users simultaneously.
This high-powered sales, marketing, and
branding tool offers the ultimate
alternative communications method for
delivering compelling video messages
that create lasting impact, shorten
sales cycles, and improve retention.
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