VideoEcom specializes in the process of shooting the talent, editing of content, and final production of short streaming video clips for use on the Internet. This content is then used as outbound video e-mail messages, and video on demand on Websites for inbound traffic to view. This content can be anything from ads to training, to policy memos. Let your creative communication ideas expand as you think of the many ways your organization would benefit from this innovative communication technology.

We can produce longer productions, but highly recommend short messages ranging from 20 to 30 second 'touch points' or 'ads', to longer 60-120 second messages for more content and higher volume communication. Studies show that the average online user has a short attention span. Also, when scripting and creating your message, it is good to remember how you ‘surf’ the Web. How long is your attention span online?

For instance, if it is a training production or longer piece, we would break the content up into shorter (120 second) clips. So, to deliver a twenty minute training video online, we would end up with five to ten short clips that are two to four minutes maximum. Name the title of each lesson or “clip” in the series and post them on your site. This makes it easier for the user to review and revisit just the portion of the training they want, and also makes the video clip ‘buffer’ (or stream) much faster than a five or ten minute clip would.

We can also get you setup to use Live Steaming Broadcasts as the delivery format for your presentation and have it archived so ‘authorized’ persons can access and view the information later as the original full length video presentation, without using short clips.

We also burn DVD or CD masters of your production if you need and you can mail them out or use them internally as necessary.

We help you setup all of these tools and consult you on how to use them often and cost effectively.

We help your business achieve stronger, more effective branding and overall communications online.
 

Information management: Some of our clients choose to limit the access of all their information to the general visitors to their site, and allow only registered prospects, members, or clients to access the complete video library. We do this by creating a ‘log-in’ back-end portion of their site that once a qualified user logs in, can be used to communicate detailed, proprietary information, including: pricing, training, service contracts, policies, and other sensitive information.

Leverage duplication: Through the mediums of outbound video e-mail campaigns, video on-demand on the general site, and video on-demand available in the log-in side of the site, you create duplication, maximize your communications, and leverage your time and capital investment. Now your prospects, clients, employees, partners, vendors, and colleagues can all get your most current information directly from you, in a personally customized and graphically branded format, online, on-demand, at their convenience. “Go review all the information on our Website, and then call me”, now has a much greater impact and communications functionality to both the online user, and you.